I'm Ashley!
A UX/UI & Web Designer focused on crafting intuitive, responsive digital experiences that solve real business problems.
With 5+ years of experience designing across e-commerce, SaaS, and marketing platforms, I’ve led end-to-end website redesigns, created scalable design systems, and improved engagement through A/B testing and user-centered thinking.
I thrive in collaborative environments where design meets strategy — working closely with developers, marketers, and product teams to deliver designs that are not just beautiful, but purposeful. Whether it's building a mobile-first landing page or iterating on a B2B dashboard, I bring structure, empathy, and consistency to every project.
I’m currently expanding my UX research and prototyping skills through the Google UX Design Certificate, and I’m passionate about making design better, smarter, and more human.
✦ Let’s connect if you’re looking for a designer who blends visual craft with UX strategy.
Experience Highlights
Title: Web Designer
Company: PropertyRoom.com
Date: Oct 2021 – Present
As the sole designer at PropertyRoom.com, I lead all digital design efforts — from full-site redesigns to marketing campaigns. My mobile-first overhaul improved session duration by 30%, and SEO collaboration increased organic traffic by 20%.
✨ Highlights:
- Full redesign of partner e-commerce site
- Increased email CTR by 18% via A/B testing
- Tools: Figma, HTML/CSS, Google Analytics, Adobe Creative Suite
Title: Digital Designer (Freelance)
Company: ITelligent Solutions, LLC
Date: Aug 2023 – Present
I design web pages, dashboards, and marketing assets for SaaS and B2B clients. My role includes Figma wireframing, usability audits, and event branding — all tailored to performance and clarity.
✨ Highlights:
- Dashboard UI redesigns
- Responsive marketing site builds
- Tools: Figma, Illustrator, Slack, Email templates
Title: Junior Web Designer
Company: PropertyRoom.com
Date: Dec 2019 – Oct 2021
Supported the design of landing pages, emails, and seasonal graphics. Worked directly with developers to QA and refine UI across browsers, and maintained consistent branding.
✨ Highlights:
- Email and banner asset creation
- Supported UI updates and accessibility improvements
- Tools: Photoshop, InDesign, HTML/CSS
Recent Works
From data-driven UX design to clean, impactful branding, my work reflects both professional experience and strong design fundamentals. At PropertyRoom.com and ITelligent Solutions, I’ve led digital projects that improved usability, supported marketing goals, and boosted user engagement — from mobile-first redesigns to full-scale campaigns.
Earlier in my design journey at York College, I focused heavily on branding, publication design, and layout systems. These academic projects grounded me in typography, hierarchy, and storytelling — principles that continue to shape my digital work today.
Below are selected pieces from both professional and academic projects that showcase my evolution as a designer across platforms, media, and audiences.
PropertyRoom.com (Professional Work)
At PropertyRoom.com, I led the design of responsive landing pages, full-site refreshes, and digital marketing campaigns that directly impacted user engagement and business KPIs. From UX strategy to pixel execution, I owned projects end-to-end and collaborated with devs, sales, and marketing teams.
York College of Pennsylvania (Academic Print/Branding Work)
While studying at York College of Pennsylvania, I built a strong foundation in visual identity, typography, and publication design. These projects emphasized clarity, storytelling, and cohesion — skills I now apply to modern UX and digital experiences.
Want to pull me for a chat?